Millions of us will head to the mall this week to return gifts or buy what we really wanted from the after-Christmas sales. Chain stores, fast food courts, and packed parking lots are what most of us associate with shopping malls, but a new retail concept in hip East London is looking to change that. Boxpark is the world's first pop-up mall, made out of 60+ shipping containers that house a mix of international labels like The North Face and Levi's, UK designers Luke and Boxfresh, plus cafes and eateries such as Pieminister. Boxpark will be open for five years, and stores may change after a year or two. Befitting the Shoreditch neighborhood, don't expect Claire's Accessories or the Gap, but rather street fashion, cool sneakers, and funky concept stores and art galleries Art Against Knives and Marimekko. Already a huge trend with restaurants, one-off shops, and hotels, the flexibility of the pop-up concept means an urban (or anywhere, since the containers can be moved!) location, up-and-coming designers, and more creative retail spaces.
Check out all the retailers at www.boxpark.co.uk plus info on sales and special offers.
Filed under: Europe, United Kingdom
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